Blog posts

The United States and the European Union are the world's biggest lingerie buyers. However, success in each market needs very different plans. For Vietnam's growing clothing industry, these markets are...

The underwear you wear every day can tell a surprising story about our planet. For decades, the fashion industry has used a wasteful "take-make-throw away" model, causing severe damage that...

If the price is too high, customers will not buy. If it is too low, the business will not make money. In fashion, setting the right price is crucial for...

The fashion industry can no longer ignore the global demographic shift in average consumer body size. For a long time, the mainstream fashion and lingerie industries have left out many...

Selling underwear is easy. However, creating a lingerie brand that people love and trust requires vision and careful planning. The global lingerie market is booming, expected to grow from $100...

Lingerie is changing. From 2026-2031, women's underwear will focus on comfort, personal values, and inner strength, not just shaping or pleasing others. This shift is a major economic driver. The...

Vietnam is quickly becoming a major consumer market. This is due to a growing young population, with 62% of people of working age and 49% between 20 and 39. The...

Men's underwear is no longer a basic item. In the next five years, it will reflect technology, health, and personal values. The days of buying underwear out of necessity with...

The Underwear Market at a Crossroads of Comfort, Technology, and Conscience The global underwear market is undergoing significant changes. It is no longer just about basic needs and fashion trends....